Crowdsourcing Community eYeka Wins New Clients Including Leopalace 21, ZoOSh, Mustela and AkzoNobel
The global leader in creative crowdsourcing won a string of new clients in September and October
09 NOVEMBER 2015, PARIS/SINGAPORE
SummaryeYeka, the global market leader in creative crowdsourcing for marketers has recently won several new clients including Leopalace 21, ZoOSh, Mustela and AkzoNobel. These brands will be leveraging eYeka's community to source innovative ideas and branded content from the world's most creative community. With these new projects, eYeka passes a milestone of 860 contests launched and €5,800,000 paid out to creators across the globe.
In September and October, eYeka and its community have brought more fresh ideas to some existing clients like KITKAT, Closeup, Duracell, Head & Shoulders, as well as new clients like Leopalace 21, ZoOSh, Mazda, Mustela and AkzoNobel, which will source creativity in various ways on eYeka:
- Leopalace 21, a leading apartment rental company in Japan, is challenging eYeka's community to develop attractive videos and share funny stories when young people live alone. Three best video creators will share a prize of €15,000.
- ZoOSh, a salad dressing brand by Mondelez, looks for sharable videos dialing up its fun and humorous personality. The community of eYeka will need to find a way to make salad dressing fun. The winners of this project will share a total of €40,000 for their works.
- Mustela, the expert brand in babies’ skin care, challenged eYeka’s community to touch parents’ hearts with posters that convince them that babies’ skin is fragile and needs to be hydrated carefully. The total prize pool for winning ideas is €2,500.
- AkzoNobel, one of the world's leading decorative paint companies, launched a contest looking for innovative ideas to assure consumers that they will achieve the best end results when decorating with AzkoNobel paints. The total prize pool adds up to €5,000.
With these new clients on board, eYeka has passed the milestone of 860 creative challenges launched on its global platform, in response to which consumers have submitted over 96,000 ideas and have been awarded more than €5,800,000 in cash prizes. eYeka's community currently has more than 336,000 creators from 167 countries across the globe.
With offices in Europe, Asia and Latin America, eYeka keeps growing its customer base among brands who are looking to tap into the collective creative power of the crowd to source ideas and content to boost their marketing ROI.
Anyone can participate in eYeka's challenges on www.eyeka.com
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At eYeka, we believe in the collective intelligence and exponential creative power of crowds. We nurture a global community of more than 330,000 creative individuals around the world who deliver fresh ideas and original content by participating in crowdsourcing competitions. By combining the creativity of our community with the expertise of an agency, we fuel the world's best brands’ innovation roadmaps with relevant product and experience concepts, offer fresh perspectives on packaging and point-of-sale designs, ideate original campaign ideas and create shareable video content. Discover how we boost the marketing ROI of leading brands such as Unilever, P&G, Mondelez, Coca-Cola, Nestlé, Airbnb or Toyota on eYeka.com.