Leading Crowdsourcing Platform eYeka Turns 10
Created in 2006, eYeka has launched over 900 projects and creatives from across the globe have submitted more than 100,000 ideas to brands
03 FEBRUARY 2016, PARIS
SummaryeYeka, the leading crowdsourcing platform for marketers, has been founded in 2006, the same year that the term "crowdsourcing" has been invented. To date, it has launched almost 1,000 projects for the world's biggest brands, to which over 330,000 creatives have submitted 100,000 ideas.
The leading crowdsourcing platform for marketers, eYeka, was founded in 2006 by French entrepreneurs Gilles Babinet and Franck Perrier. Launched in beta in 2007, eYeka was designed for "everyone with talent and ambition" as a participatory website that provided an experience "[like] TV on the computer with quality programming" (source). eYeka was positoned as a new generation platform on which creatives and brands could connect and exchange.
This mission has not changed in the last 10 years, even if the technology and the process have evolved. By combining the creativity of a creative community with the expertise of an agency, eYeka still fuels brands’ innovation roadmaps with relevant product and experience concepts, offers fresh perspectives on packaging and point-of-sale designs, ideates original campaign ideas and creates shareable video content. Some of eYeka's clients' crowdsourcing success stories include:
- Oral-B, who launched the world's first digitally connected toothbrush inspired by community ideas
- SK-II, who involved Millennials to find new, fresh ways to bring its #ChangeDestiny brand platform to life
- Hyundai, who launched the world's first global print campaign based on a crowdsourced idea
- Unilever, who found fresh and relevant inspiration for its "Dirt Is Good" TVC campaign
- Nescafé, who received high-quality, engaging video content to connect with Millennials
As of today, eYeka has hosted over 900 contests for brands and agencies to involve consumers in their innovation and communication efforts. The community, which is over 330,000 people strong, has submitted more than 100,000 ideas to these competitions, and the winners have shared over € 6,000,000 in prizes.
To celebrate the anniversary, eYeka is publishing an infographic that shares some of the company's biggest milestones in the last decade ("eYeka’s Story - 10 Years of Connecting Brands and Creatives") as well as a special logo that will be displayed on its website.
In an effort to associate the community to the anniversary, eYeka is also launching a contest in which members can propose their own versions of the logo. The winning designs will be used on the platform throughout the year, winners will share € 1,500 in prize money and will be featured in a dedicated blog post.
"eYeka was founded 10 years ago, when the term « crowdsourcing » had not even been invented, YouTube was a 1-year old and Facebook had less than 10 million users. Since then, eYeka has pioneered a new trade: helping brands reinvent themselves by leveraging the fresh creative ideas of a global community. We are proud that more than 100.000 fresh ideas have been contributed so far, leading to more relevant communications, brand strategies, designs and product innovations. Throughout 2016, we will celebrate this important anniversary with our community and clients alike, working hard to make connections easier and more meaningful for everyone. Because no one is smarter than everyone!" François Petavy, CEO, eYeka
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Rather than offer brands the conventional approach of a few familiar creative eyes to help solve important marketing & innovation challenges, eYeka connects brands & agencies with a global community of 383,926 highly creative sets of eyes.
The community then competes to deliver the best fresh and relevant ideas in creative contests. Each individual creator brings their unique and fresh perspective to these contests enabling more & better original ideas, in just a matter of days.
By combining the collective intelligence and creative power of our global community with a strategic perspective, eYeka has become the trusted creative partner to many of world’s best loved brands such as P&G, Unilever, Coca-Cola and Nestle.