Suzuki Launches Crowd-generated Online Media Campaign Supported by eYeka

06 MARCH 2017, PARIS, FRANCE
Summary
Suzuki Motor Corporation has launched an online campaign leveraging crowd-generated content on social media channels and its global distribution network. The three videos created by eYeka’s community of more than 370,000 creatives are used to communicate Suzuki’s 4WD system,  “ALLGRIP".

Suzuki Motor Corporation has launched an online campaign leveraging crowd-generated content on social media channels and its global distribution network. The three videos created by eYeka’s community of more than 370,000 creatives are used to communicate Suzuki’s 4WD system, “ALLGRIP".

Suzuki has chosen to leverage the crowd of creatives to borrow their fresh eyes and produce unique and engaging videos which are more relevant for consumers. "All creatives delivered by eYeka community have new and impressive ideas which are something we would not come up with internally. Winning videos are especially interesting and memorable, so we believe they will widely spread on social media and promote our ALLGRIP technology. " ----- Junya Kumataki, Department General Manager, Global Automobile Planning Department

eYeka’s CEO, Francois Petavy, said: ”Today’s overflow of information has raised a new challenge for all brands to communicate about product benefits and impress potential consumers with unique content. We believe fresh crowdsourced creativity is the solution. Our community has done a great job helping Suzuki to connect with consumers in a meaningful way.”

Quotes
"Suzuki has chosen to leverage the crowd of creatives to borrow their fresh eyes and produce unique and engaging videos which are more relevant for consumers. "All creatives delivered by eYeka community have new and impressive ideas which are something we would not come up with internally. Winning videos are especially interesting and memorable, so we believe they will widely spread on social media and promote our ALLGRIP technology. " " Junya Kumataki, Department General Manager, Global Automobile Planning Department
"”Today’s overflow of information has raised a new challenge for all brands to communicate about product benefits and impress potential consumers with unique content. We believe fresh crowdsourced creativity is the solution. Our community has done a great job helping Suzuki to connect with consumers in a meaningful way.”" Francois Pétavy, CEO of eYeka
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Spokespeople
  • Medium square fran ois petavy portrait

    François Pétavy

    François is CEO at eYeka
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About eYeka

Rather than offer brands the conventional approach of a few familiar creative eyes to help solve important marketing & innovation challenges, eYeka connects brands & agencies with a global community of 383,926 highly creative sets of eyes.

The community then competes to deliver the best fresh and relevant ideas in creative contests. Each individual creator brings their unique and fresh perspective to these contests enabling more & better original ideas, in just a matter of days.

By combining the collective intelligence and creative power of our global community with a strategic perspective, eYeka has become the trusted creative partner to many of world’s best loved brands such as P&G, Unilever, Coca-Cola and Nestle.

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