Kellogg’s, Suzuki, Liebig and Pringles Turn to eYeka for Fresh Inspiration
Leading Crowdsourcing Community eYeka Wins Another String of New Clients In February
27 FEBRUARY 2014, PARIS/SINGAPORE
SummaryeYeka, the global market leader in creative crowdsourcing for marketers, has recently won several new projects for clients like Kellogg’s, Suzuki, Liebig and Pringles. These brands will be leveraging eYeka's community to source innovative ideas and branded content from the world's most creative minds. With these new projects, eYeka passes the 610 contest mark and €3,700,000 paid out to creators across the globe.
eYeka won a new string of creative challenges for its creative community from a set of clients including Kellogg’s, Suzuki, Liebig and Pringles. Each one of them is in search of fresh inspiration for design, video or marketing ideas.
- Kellogg’s has turned to eYeka’s creative community to receive fresh, creative and inspiring ideas in the form of videos to show that every kid needs a kickstart to their day. The winners will share a prize of €20,000,
- Suzuki seeks inspiration from the eYeka community by sourcing videos andanimations that showcase ‘ how an extraordinary challenge change ordinary people’s lives. The winners of this contest will share a prize of €15,000,
- Liebig is turning to eYeka's creators for fresh and zestful ideas to show how people fall back in love with soups. Liebig wants to draw inspiration from the winning ideas and transform them into a TVC, and €10,000 are up for grabs.
- One of the biggest players in the snacking market, Pringles, is challenging eYeka’s creative community with two different contests, a video contest and a print ad contest, to see what creative things can be done with Pringles apart from eating them. The winning creatives will share a total prize pool of €25,000.
With these new clients on board, eYeka has passed the milestone of 610 creative challenges launched on its global platform, in response to which consumers have submitted over 75,000 ideas and have been awarded more than €3,700,000 in cash prizes.
eYeka's community currently has more than 274,000 creators from 162 countries across the globe. With offices in Europe, Asia and Latin America, eYeka is quickly becoming the indispensable partner to brands who are looking to tap into the collective creative power of the crowd to source ideas and content to boost their marketing ROI.
Anyone can participate in eYeka's challenges on www.eyeka.com
Mario Braz De MatosMario is Chief Solutions & Marketing Officer at eYeka
Download PDFDownload PDF
Rather than offer brands the conventional approach of a few familiar creative eyes to help solve important marketing & innovation challenges, eYeka connects brands & agencies with a global community of 383,926 highly creative sets of eyes.
The community then competes to deliver the best fresh and relevant ideas in creative contests. Each individual creator brings their unique and fresh perspective to these contests enabling more & better original ideas, in just a matter of days.
By combining the collective intelligence and creative power of our global community with a strategic perspective, eYeka has become the trusted creative partner to many of world’s best loved brands such as P&G, Unilever, Coca-Cola and Nestle.