Herta And Axe Join Other Leading Brands To Crowdsource On eYeka
The leading crowdsourcing platform, which has now paid over €4,000,000 to creators, launched a series of new contests in April
07 MAY 2014, PARIS
SummaryeYeka, the global market leader in creative crowdsourcing for marketers, has recently won two new clients, Herta and Axe, along with new projects from existing clients like SK-II, eBay and Duracell. These brands will be leveraging eYeka’s community to source innovative ideas and branded content from the world’s most creative minds. With these new projects, eYeka passed the €4,000,000 mark in prize money paid out to creators across the globe, who have competed in 640 contests to date.
In the month of April, eYeka has added two new clients, Herta and Axe, to its prestigious client list, and has launched new contests for returning clients like SK-II, eBay and Duracell. Each one of these brands is in search of fresh ideas and inspiration for new products and services, designs, or social videos.
- Herta has turned to eYeka’s creative community to get innovative product ideas for chilled dough, asking consumers to submit presentations and illustrations that show how it can delight amateur bakers and food lovers. The winners of this challenge will share a prize of €10,000.
- Axe, also known as Lynx in some markets, seeks creative ideas, in the form of engrossing and innovative posters, to inspire young men to get an edge to attract girls. The winning posters, which might be rolled out by Axe in the digital world, will share a prize of €5,000.
- SK-II has turned to eYeka with a new contests in which the brand seeks print ad designs that instigate women’s desire to be part of the SK-II world. SK-II already used eYeka in the past for a new type of video competition. The winning entries will share a prize pool of €15,000.
- eBay has launched a contest on eYeka, challenging creative individuals to design print ads that express the value of second-hand items in an inventive and unique way. Participants are also asked to develop their ideas by explaining how they can be rolled-out in real life and on-line. A total of €10,000 is up for grabs.
With two new clients on board along with a host of challenges from returning clients, eYeka has launched 640 creative challenges on its global platform, in response to which consumers have submitted over 77,000 ideas and have now been awarded more than €4,000,000 in cash prizes.
eYeka's community currently has more than 280,000 creators from 162 countries across the globe. With offices in Europe, Asia and Latin America, eYeka is quickly becoming the indispensable partner to brands who are looking to tap into the collective creative power of the crowd to source ideas and content to boost their marketing ROI.
Anyone can participate in eYeka's challenges on www.eyeka.com
Mario Braz De MatosMario is Chief Solutions & Marketing Officer at eYeka
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Rather than offer brands the conventional approach of a few familiar creative eyes to help solve important marketing & innovation challenges, eYeka connects brands & agencies with a global community of 383,926 highly creative sets of eyes.
The community then competes to deliver the best fresh and relevant ideas in creative contests. Each individual creator brings their unique and fresh perspective to these contests enabling more & better original ideas, in just a matter of days.
By combining the collective intelligence and creative power of our global community with a strategic perspective, eYeka has become the trusted creative partner to many of world’s best loved brands such as P&G, Unilever, Coca-Cola and Nestle.