Rexona and Tip Top Start Crowdsourcing On eYeka
In July, Rexona and Tip Top joined a growing list of new clients for the world's biggest creative community
05 AUGUST 2014, PARIS/SINGAPORE
SummaryIn July, eYeka, the global market leader in creative crowdsourcing for marketers has won new clients like Unilever's brand Rexona and Australian brand Tip Top. Along with existing clients like eBay, SK-II, Nescafé or Lux, for which eYeka has also launched new contests this month, these brands will crowdsource innovative ideas or branded content from the world’s biggest creative community.
In July, eYeka won a host of new clients such as Unilever's personal care brand Rexona and Australia's leading brand of quality bread and bakery products, Tip Top. It also launched new contests for existing clients like Lux and Nescafé to crowdsource innovative ideas or branded content from the world’s biggest creative community.
- Rexona, in a contest that will be launched in August, will be asking the community to submit entertaining, unpredictable yet motivating videos that show how underdogs can still achieve the highest levels in their passion. The winners will share €20,000 in prize money.
- Tip Top, which produces a diverse range of wholesome sliced bread, gourmet bread, muffins, crumpets, bakery snacks and cakes, asked eYeka's community for clever and creative packaging designs that will communicate the freshness and deliciouness of its products in supermarket. The winners of the "Fresh And Delicious Bread" contest will share a prize money of €5,000.
- Nescafé launched the "Fresh Start" contest, in which the brand asks the community for engaging, modern and surprising videos that show how people are able to start something when inspired by a cup of NESCAFÉ. The total prize payout will be 25,000€.
With these new brands on board, along with a host of challenges from returning clients like SK-II and eBay, eYeka has launched over 665 creative challenges on its platform, in response to which creators have submitted over 79,000 ideas. eYeka's community currently has more than 285,000 creators from 163 countries across the globe making it the biggest creative community in the world.
With offices in Europe, Asia and Latin America, eYeka is quickly becoming the indispensable partner to brands who are looking to tap into the collective creative power of the crowd to source ideas and content to boost their marketing ROI. Anyone can participate in eYeka's challenges on www.eyeka.com
Mario Braz De MatosMario is Chief Solutions & Marketing Officer at eYeka
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Rather than offer brands the conventional approach of a few familiar creative eyes to help solve important marketing & innovation challenges, eYeka connects brands & agencies with a global community of 383,926 highly creative sets of eyes.
The community then competes to deliver the best fresh and relevant ideas in creative contests. Each individual creator brings their unique and fresh perspective to these contests enabling more & better original ideas, in just a matter of days.
By combining the collective intelligence and creative power of our global community with a strategic perspective, eYeka has become the trusted creative partner to many of world’s best loved brands such as P&G, Unilever, Coca-Cola and Nestle.