Eurostar And eYeka Encourage Travellers To Share Stories On Social Media
Consumer-created videos crowdsourced with eYeka kick-off a call to share unexpected stories from travellers
08 AUGUST 2014, PARIS
SummaryFrom today, Eurostar's social media channels will start to feature crowdsourced videos that depict authentic stories about the unexpected things people have discovered in one of Eurostar’s destinations. These videos, which were crowdsourced by Eurostar on the leading creative crowdsourcing platform eYeka, encourage travellers to continue to share their stories through hashtags.
In October 2013, Eurostar launched its "Stories Are Waiting" campaign, in which the brand shared stories of real people and places in London and Paris through a series of TV adverts. As part of this campaign, the brand also launched a contest on eYeka, the leading creative crowdsourcing platform, asking the global creative community to submit witty and funny videos or animations that tell stories of the unexpected things they have discovered in one of Eurostar’s destinations.
In only 2 months, the brand received 26 videos from 11 countries, and awarded €20,000 to five winning spots:
- The 1st prize (€8,000) went to Wallace75013 from Paris, France, for a video called "On the pavement, in front of me."
- The 2nd and 3rd prizes (€4,000 each) went to a collective formed by four creatives (Pierre Demaret, Laurent Delkiet, Mike Wiz, Etienne Bruchet) from Paris, France, for two videos called "Sur les rails du passé" and "Une ballade en Asie."
- The 4th prize (€2,000) went to Camille Meynard from Brussels, Belgium, for a video called "When In Brussels."
- The 5th prize (€2,000) went to Ritafazendeiro from Lisbon, Portugal, for a video called "Thank you for visiting London!"
These five winning videos are now being premiered from the 8th August on Eurostar's social channels, encouraging travellers to continue to share their stories through the following hashtags: #WhenInParis #WhenInLondon and #WhenInBrussels.
Eurostar is the high-speed train service linking St Pancras International, Ebbsfleet International, Ashford International, Paris, Brussels, Lille, Calais, Disneyland Paris, Avignon and the French Alps. Eurostar was established in 1994 as a partnership between three railway companies: SNCF, SNCB and LCR (London and Continental Railways). On 1 September 2010, Eurostar became a single, unified corporate entity owned by three shareholders: SNCF, SNCB and LCR. The current Eurostar train was first introduced into service in 1994 carrying 750 passengers and operating at speeds of up to 300kph. Since then, the fleet of 28 trains has carried more than 145 million passengers between London and the Continent. Following their refurbishment these trains will continue to form a core part of the Eurostar fleet.
Welcome to the World's biggest creative playground! eYeka is an online community of over 285,000 very creative individuals active in over 150 countries. We connect with brands and their agencies to increase the ROI of their marketing activities by delivering relevant innovation ideas and social content that attract, engage and sell. We offer end-to-end solutions from ideation, curation, validation to amplification. And we guarantee our results! Leading brands such as Unilever, P&G, Mondelez, Coca-Cola, Nestle, Danone, Panasonic, Hyundai and Toyota are already in eYeka's playground. Discover how we boost their marketing ROI on www.eyeka.net
"Few people know our destinations better than our very own travellers, and eYeka gave us the perfect opportunity to build on our Stories are Waiting campaign by engaging some of the most creative storytellers in their global community to produce these exciting little video tales. It just goes to show there’s something new to unearth with every trip." Alex Hoyle, Brand Communications Manager, Eurostar
"We are very happy to see that Eurostar liked the videos from the eYeka community and that the winning spots will be endorsed by the brand on social media. Being endorsed by the world's leading brands is one of the main motivations of the people who participate on eYeka, so we are very happy to see Eurostar featuring the winning creators of the "Eurostar Stories" contest. Not only does it prove our creators' skills and talent, but it also shows that crowdsourcing is a fantastic way to engage people in brand campaigns with creative and authentic content." François Pétavy, CEO, eYeka
Mario Braz De MatosMario is Chief Solutions & Marketing Officer at eYeka
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Rather than offer brands the conventional approach of a few familiar creative eyes to help solve important marketing & innovation challenges, eYeka connects brands & agencies with a global community of 383,926 highly creative sets of eyes.
The community then competes to deliver the best fresh and relevant ideas in creative contests. Each individual creator brings their unique and fresh perspective to these contests enabling more & better original ideas, in just a matter of days.
By combining the collective intelligence and creative power of our global community with a strategic perspective, eYeka has become the trusted creative partner to many of world’s best loved brands such as P&G, Unilever, Coca-Cola and Nestle.