In August, eYeka Launched Contests To Seek Fresh Creative Inspiration On Halls and Lifesavers® Brands
eYeka launched projects for Lifesavers®, Halls and other brands in August, increasing their growing list of clients
05 SEPTEMBER 2014, PARIS/SINGAPORE
SummaryIn August, eYeka, the global market leader in creative crowdsourcing for marketers, has won new clients like Halls and Lifesavers®, a Nestlé brand. Along with existing clients like SK-II, Friso, Schick, AXE/Lynx and eBay, for which eYeka has also launched new contests last month, these brands will crowdsource innovative ideas or branded content from the world’s biggest creative community.
In August, eYeka won a host of new clients such as the confectionery brands Halls and the Nestlé owned Lifesavers® as well as Metamucil. It also launched new projects for existing clients like SK-II, Friso, Schick, AXE/Lynx and eBay. These brands will crowdsource innovative ideas or branded content from the world’s biggest creative community.
- Halls, the popular mentholated cough drop brand, wants the eYeka community to create videos about Halls’ freshness sound. Filmmakers are asked to imagine funny situations where making Halls' freshness sound can replace real sounds, which will lead to comical situations. The contests runs until October 1st, and three winners will share €15,000 in prizes.
- Lifesavers® has launched a design contest to ask consumers to revamp the product with original, modern, noticeable packaging and candy designs. Ending on September 17th, the design contest offers €5,000 in rewards for the three best submissions.
With these new brands on board, along with a host of challenges from returning clients like SK-II, Friso, Schick, AXE/Lynx and eBay, eYeka has launched over 670 creative challenges on its platform, in response to which creators have submitted over 80,000 ideas. eYeka's community currently has more than 288,000 creators from 163 countries across the globe making it the biggest creative community in the world.
With offices in Europe, Asia and Latin America, eYeka is quickly becoming the indispensable partner to brands who are looking to tap into the collective creative power of the crowd to source ideas and content to boost their marketing ROI. Anyone can participate in eYeka's challenges on www.eyeka.com
Mario Braz De MatosMario is Chief Solutions & Marketing Officer at eYeka
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Rather than offer brands the conventional approach of a few familiar creative eyes to help solve important marketing & innovation challenges, eYeka connects brands & agencies with a global community of 383,926 highly creative sets of eyes.
The community then competes to deliver the best fresh and relevant ideas in creative contests. Each individual creator brings their unique and fresh perspective to these contests enabling more & better original ideas, in just a matter of days.
By combining the collective intelligence and creative power of our global community with a strategic perspective, eYeka has become the trusted creative partner to many of world’s best loved brands such as P&G, Unilever, Coca-Cola and Nestle.