eYeka Redesigns its Crowdsourcing Platform and Extends Reach to 8 Languages
New platform expands the reach of crowdsourcing beyond the English-speaking world.
17 JUNE 2015, PARIS/SINGAPORE
SummaryeYeka has redesigned its platform with an improved user experience and accessibility. Now translated in more languages, the site will allow the crowdsourcing agency to better serve its dual audience of creators and brand marketers of global companies like Unilever, Nestlé, P&G and PepsiCo.
The global market leader in creative crowdsourcing, eYeka, has launched exactly 800 creative challenges on its website. Many of these contests are translated into different languages in order to facilitate participation among the 320,000 strong creative community. As of today, creators from over 160 countries have submitted more than 90,000 ideas. But to date, eYeka's client-facing page was only accessible in English.
In order to expand the reach of crowdsourcing beyond the English-speaking world and accelerate its growth, eYeka is announcing the release of its new platform. Beside an updated look and an improved user experience, the main novelty is the translation of eYeka's brand-oriented section in 8 new languages. Visitors will now be able to navigate eYeka.com in Bahasa (Indonesia), Simplified Chinese, English, French, German, Japanese, Portuguese, Russian and Spanish.
During May and June, eYeka has also rolled out a host of new contests for leading FMCG companies like Unilever, Nestlé, P&G and PepsiCo, who are crowdsourcing inspiration for innovative products, fresh communication or videos and animations to use as branded content. For example, as part of its Start Healthy Stay Healthy™ initiative, Nestlé launched a video contest in which consumers are asked to show how parents can make a big difference in their childrens' lives by adopting simple nutritional behavior. The contest runs until July 14th and offers €22,000 in prize money for the four selected winners.
Anyone can participate in eYeka's challenges on www.eyeka.com.
"On eYeka, over 90% of participation is intercultural, meaning that the contest participants and the companies come from different countries. We therefore wanted to make it as easy as possible for the whole world to launch and get involved in our crowdsourcing campaigns, and not just the English-speaking part. Our multicultural, global team has worked very hard on this platform redevelopment and we are proud to finally unveil the result. Our vision is to build a complete range of crowdsourcing solutions for brand marketers based anywhere in the world, and given the traction that our products have today, we look forward to the future with plenty of confidence. Go to eYeka.com and see for yourself!" François Pétavy, CEO, eYeka
François PétavyFrançois is CEO at eYeka
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Rather than offer brands the conventional approach of a few familiar creative eyes to help solve important marketing & innovation challenges, eÿeka connects brands & agencies with a global community of 383,926 highly creative sets of eyes.
The community then competes to deliver the best fresh and relevant ideas in creative contests. Each individual creator brings their unique and fresh perspective to these contests enabling more & better original ideas, in just a matter of days.
By combining the collective intelligence and creative power of our global community with a strategic perspective, eyeka has become the trusted creative partner to many of world’s best loved brands such as P&G, Unilever, Coca-Cola and Nestle.