Crowdsourcing Community eYeka Wins New Clients Including Leopalace 21, ZoOSh, Mustela and AkzoNobel
The global leader in creative crowdsourcing won a string of new clients in September and October
09 NOVEMBER 2015, PARIS/SINGAPORE
SummaryeYeka, the global market leader in creative crowdsourcing for marketers has recently won several new clients including Leopalace 21, ZoOSh, Mustela and AkzoNobel. These brands will be leveraging eYeka's community to source innovative ideas and branded content from the world's most creative community. With these new projects, eYeka passes a milestone of 860 contests launched and €5,800,000 paid out to creators across the globe.
In September and October, eYeka and its community have brought more fresh ideas to some existing clients like KITKAT, Closeup, Duracell, Head & Shoulders, as well as new clients like Leopalace 21, ZoOSh, Mazda, Mustela and AkzoNobel, which will source creativity in various ways on eYeka:
- Leopalace 21, a leading apartment rental company in Japan, is challenging eYeka's community to develop attractive videos and share funny stories when young people live alone. Three best video creators will share a prize of €15,000.
- ZoOSh, a salad dressing brand by Mondelez, looks for sharable videos dialing up its fun and humorous personality. The community of eYeka will need to find a way to make salad dressing fun. The winners of this project will share a total of €40,000 for their works.
- Mustela, the expert brand in babies’ skin care, challenged eYeka’s community to touch parents’ hearts with posters that convince them that babies’ skin is fragile and needs to be hydrated carefully. The total prize pool for winning ideas is €2,500.
- AkzoNobel, one of the world's leading decorative paint companies, launched a contest looking for innovative ideas to assure consumers that they will achieve the best end results when decorating with AzkoNobel paints. The total prize pool adds up to €5,000.
With these new clients on board, eYeka has passed the milestone of 860 creative challenges launched on its global platform, in response to which consumers have submitted over 96,000 ideas and have been awarded more than €5,800,000 in cash prizes. eYeka's community currently has more than 336,000 creators from 167 countries across the globe.
With offices in Europe, Asia and Latin America, eYeka keeps growing its customer base among brands who are looking to tap into the collective creative power of the crowd to source ideas and content to boost their marketing ROI.
Anyone can participate in eYeka's challenges on www.eyeka.com
François PétavyFrançois is CEO at eYeka
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Rather than offer brands the conventional approach of a few familiar creative eyes to help solve important marketing & innovation challenges, eÿeka connects brands & agencies with a global community of 383,926 highly creative sets of eyes.
The community then competes to deliver the best fresh and relevant ideas in creative contests. Each individual creator brings their unique and fresh perspective to these contests enabling more & better original ideas, in just a matter of days.
By combining the collective intelligence and creative power of our global community with a strategic perspective, eyeka has become the trusted creative partner to many of world’s best loved brands such as P&G, Unilever, Coca-Cola and Nestle.