eYeka to Broadcast Free Webinar about Online Co-Creation
The “Do It With Them, Not For Them” webinar will stream on March 28th at 10AM CET
08 MARCH 2013, PARIS
SummaryFrançois Pétavy (CEO) will present the logic of online co-creation with consumers. He will underline how creating products and services WITH consumers, rather than just FOR them, is becoming a competitive advantage in today's fast-moving business world. Ultimately, the webinar is aimed to help marketers and innovators to better understand how unlocking the collective creative power latent in consumers can accelerate marketing and innovation.
In a context where the balance of power between consumers and brands has shifted, opening up innovation and marketing to consumers is not an option anymore. By crowdsourcing creative ideas on a global scale directly from consumers, companies like Procter & Gamble, Coca-Cola and Unilever have found a secret weapon to market their brands faster and better without the hurdle of transforming their entire organization into a creative powerhouse. Companies who choose to involve consumers in their innovation and marketing processes are able to make more relevant product, to bring them to market faster, and to communicate them better.
These companies innovate and market WITH consumers, not just FOR consumers. To introduce marketers and innovators to the logic of co-creation with consumers, eYeka organizes the “Do It With Them, Not For Them : Leveraging Online Co-Creation to Reinvent Innovation and Marketing” webinar on March 28th, 10AM CET (Paris-time). François Pétavy, CEO of eYeka, will cover the following topics through real-life examples:
- What is co-creation and crowdsourcing?
- What expectations should brands have towards co-creation and collaboration with consumers ?
- How to engage consumers into co-creation? What are their motivations ?
- At which stages of the innovation and marketing process is this approach most relevant ?
- How does this impact organizations, and what are the success factors ?
- What is the ROI of co-creation for brands and why is it a key for sustainability?
Registration for the webinar can be made HERE.
"Global companies desperately need consumer creativity to market their brands, and our role is to make this co-creative connection as seamless as possible" François Pétavy
Rather than offer brands the conventional approach of a few familiar creative eyes to help solve important marketing & innovation challenges, eÿeka connects brands & agencies with a global community of 383,926 highly creative sets of eyes.
The community then competes to deliver the best fresh and relevant ideas in creative contests. Each individual creator brings their unique and fresh perspective to these contests enabling more & better original ideas, in just a matter of days.
By combining the collective intelligence and creative power of our global community with a strategic perspective, eyeka has become the trusted creative partner to many of world’s best loved brands such as P&G, Unilever, Coca-Cola and Nestle.