ADK Championing The Development Of “Co-Creation” In Japan Through Its Alliance With eYeka

01 APRIL 2012, TOKYO
ASATSU-DK INC. (ADK) was pleased to announce the launch of a business alliance in December of last year with eYeka, the French company who is the global market leader in online co-creation with consumers. Since then, ADK has ranked as the first official partner for eYeka worldwide, with the two companies having already initiated a number of co-creation projects across the World.

In support of this new venture, ADK and eYeka have developed “Stand for Japan”, a co-creation project where people from all over the World were invited to create imagery that shows what, in their eyes makes Japan truly unique and endearing. The campaign generated submissions of over 300 outstanding creative content (spanning videos, animations, illustrations and other formats) with participants stemming from 41 countries such as , France and even China.

The project is a good example of how co-creation can bring fresh and creative ideas from a diverse group of consumers. The best visual content received will be shown during a 3-day period, from March 26th to 28th at the ADK Shochiku Square 1st Floor Gallery (in the Tsukiji district of Tokyo).

Leveraging its groundbreaking tie-up with eYeka, ADK is determined to offer revolutionary creative solutions engineered to meet the needs of Japanese companies who want to launch innovative marketing and communication solutions fast. This will involve mobilizing eYeka’s co-creation community to support the development of new creative concepts for customers in brand creation, brand experience and new product development.

About Asatsu-DK Inc.

Asatsu-DK Inc. is Japan’s third-largest full service advertising agency and the 15th largest marketing organization in the world (as of 2010). It provides traditional advertizing services, including outdoor ads, planning and creative services, print, television, and sales promotion as well as Internet and mobile media. ADK also provides public relations, marketing, and market research services. The agency is affiliated with, and partially owned by WPP. The agency has about 40 offices in nearly 20 countries worldwide including emerging markets Russia and China.

About eÿeka

Rather than offer brands the conventional approach of a few familiar creative eyes to help solve important marketing & innovation challenges, eÿeka connects brands & agencies with a global community of 383,926 highly creative sets of eyes.

The community then competes to deliver the best fresh and relevant ideas in creative contests. Each individual creator brings their unique and fresh perspective to these contests enabling more & better original ideas, in just a matter of days.

By combining the collective intelligence and creative power of our global community with a strategic perspective, eyeka has become the trusted creative partner to many of world’s best loved brands such as P&G, Unilever, Coca-Cola and Nestle.