Strong US Growth Helps Drive eYeka’s Co-creation Community to 150,000 Members
23 MAY 2011, PARIS & NEW YORK
SummaryWith a new member joining every 5 minutes, eYeka further consolidates its global leadership position as the largest co-creation and collaborative innovation community, spanning 150,000 creative individuals in 91 countries, servicing over 100 leading brands.
eYeka is helping forward-thinking brands tap into the collective creative power of a community of the most innovative segment of consumers: the creative ones. They identify unmet needs, unlock innovation opportunities and build authentic engagement by delivering creative insights that are hard to source through traditional means, at a global scale and in a matter of weeks.
Participating members are given the opportunity to imagine and market future products and experiences for leading brands, while being rewarded for their input. Since 2006, the eYeka community has created more than 52,500 contributions across more than 350 projects. This year eYeka has already won more than 40 new engagements, a 100% increase over last year. An important part of growth has been from the U.S., where eYeka’s business has grown 200% as compared to the same period last year.
The company has recently established a presence in New York, San Francisco and Shanghai, in addition to its Paris, Singapore and London offices. Across the world, eYeka services over 100 leading brands such as Microsoft, Procter & Gamble, Unilever, Kraft Foods, Danone, Coca-Cola, L’Oreal, Estee Lauder, Swatch, Lacoste and Levi’s.
"With this new milestone, eYeka is confirming its leadership position in the co-creation space. Thanks to our ever expanding global community of consumers and our ability to deliver actionable consumer-driven insights and ideas at a global scale, we are becoming the de-facto solution for corporations who are looking to rapidly step-change their innovation capability." François Pétavy
Rather than offer brands the conventional approach of a few familiar creative eyes to help solve important marketing & innovation challenges, eÿeka connects brands & agencies with a global community of 383,926 highly creative sets of eyes.
The community then competes to deliver the best fresh and relevant ideas in creative contests. Each individual creator brings their unique and fresh perspective to these contests enabling more & better original ideas, in just a matter of days.
By combining the collective intelligence and creative power of our global community with a strategic perspective, eyeka has become the trusted creative partner to many of world’s best loved brands such as P&G, Unilever, Coca-Cola and Nestle.