eYeka Signs Co-creation Partnership with Unilever
Co-Creation Community Strengthens Relationship with Unilever
10 JUNE 2013, SINGAPORE, PARIS
SummaryeYeka, the world’s biggest co-creation community, has strengthened its relationship with Unilever. Unilever’s intent is to further tap into the open creativity and crowdsourcing platform that eYeka has nurtured over the last few years. The appointment is official as of 1 June 2013 and covers markets across Asia Pacific, Middle East, Russia and South Africa.
eYeka, the world’s biggest co-creation community, has strengthened its relationship with Unilever. Unilever’s intent is to further tap into the open creativity and crowdsourcing platform that eYeka has nurtured over the last few years. The appointment is official as of 1 June 2013 and covers markets across Asia Pacific, Middle East, Russia and South Africa.
eYeka’s online community of 250,000 creators is expected to work across Unilever’s brands to accelerate the creation of more relevant marketing and communication campaigns. The eYeka community has already worked with a number of Unilever brands such as Clear, Close Up, Comfort, Cornetto, Lifebuoy, Lipton, Lux, Pond’s, and others.
"At Unilever, we believe in putting people first. A key role for us as marketers is to create magic and to excite people with innovative ideas. Inviting creative consumers to give their best ideas offers Unilever a great opportunity to re-invent and challenge ourselves. We have worked with the eYeka community for two years on a number of projects and now extend that relationship further and deeper." Rahul Welde, Vice President (Media) for Asia, Africa, Middle East, Turkey and Russia, Unilever
"The Unilever and eYeka partnership is a world-first because of its strategic nature, scope and size. This is a strong signal that confirms that crowdsourcing is being recognized as a business accelerator. We have long advocated turning to consumers for ideas and content with consumers as a source of competitive advantage so we are thrilled to partner with Unilever to bring this approach to a new scale." François Pétavy, Chief Executive Officer, eYeka
Rather than offer brands the conventional approach of a few familiar creative eyes to help solve important marketing & innovation challenges, eÿeka connects brands & agencies with a global community of 383,926 highly creative sets of eyes.
The community then competes to deliver the best fresh and relevant ideas in creative contests. Each individual creator brings their unique and fresh perspective to these contests enabling more & better original ideas, in just a matter of days.
By combining the collective intelligence and creative power of our global community with a strategic perspective, eyeka has become the trusted creative partner to many of world’s best loved brands such as P&G, Unilever, Coca-Cola and Nestle.