Crowdsourcing Community eYeka Wins New Clients Eurostar, MetLife Alico and Doritos
Global leader in creative crowdsourcing for marketers won a string of new clients and passes 600 projects milestone
20 JANUARY 2014, PARIS
SummaryeYeka, the global market leader in creative crowdsourcing for marketers has recently won several new clients including Eurostar, MetLife Alico and Doritos. These brands will be leveraging eYeka's community to source innovative ideas and branded content from the world's most creative minds. With these new projects, eYeka passes a milestone of 600 contests launched and €3,600,000 paid out to creators across the globe.
eYeka’s creative community ushered in the new year at full speed with a batch of new creative challenges, thanks to a string of new client wins such as Eurostar, MetLife Alico, and Doritos.
- As part of its "Stories are waiting" campaign, in which Eurostar showcases the quirky and fun aspects of Paris and London, Eurostar has initiated a "Eurostar Stories" video contest on eYeka. The company is challenging eYeka’s creative community to tell "funny little stories about the unexpected" to inspire travellers to hop onto Eurostar and discover one of the European cities it connects to. The winners will share a total prize pool of €20,000.
- MetLife Alico, a leading global provider of insurance, annuities and employee benefits programs is leveraging eYeka's creative community to source engaging video content from consumers. The company is searching for engrossing positive and inspirational videos that show how "small gestures can lead to dramatic and happy outcomes."
- Doritos, the brand that pioneered crowdsourcing with its worldwide Crash The Super Bowl campaign, launched an innovation contest to eYeka’s creative community to invent the next generation of Doritos snacks. The three best ideas will share €5,000 in prizes
These latest client additions supplement eYeka recent wins Friesland Campina, Australian Post, Henkel and Doncafé.
With these new clients on board, eYeka has passed the milestone of 600 creative challenges launched on its global platform, in response to which consumers have submitted over 74,000 ideas and have been awarded more than €3,600,000 in cash prizes. eYeka's community currently has more than 269,000 creators from almost 160 countries across the globe. With offices in Europe, Asia and Latin America, eYeka is quickly becoming the indispensable partner to brands who are looking to tap into the collective creative power of the crowd to source ideas and content to boost their marketing ROI.
Anyone can participate in eYeka's challenges on www.eyeka.com
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Rather than offer brands the conventional approach of a few familiar creative eyes to help solve important marketing & innovation challenges, eÿeka connects brands & agencies with a global community of 383,926 highly creative sets of eyes.
The community then competes to deliver the best fresh and relevant ideas in creative contests. Each individual creator brings their unique and fresh perspective to these contests enabling more & better original ideas, in just a matter of days.
By combining the collective intelligence and creative power of our global community with a strategic perspective, eyeka has become the trusted creative partner to many of world’s best loved brands such as P&G, Unilever, Coca-Cola and Nestle.