New eYeka Platform To Help Brands, Agencies Discover Hidden Creative Talents
New responsive website allows individuals to better showcase their creativity and their personal stories to leading brands
13 MARCH 2014, PARIS
SummaryeYeka, the global market leader in creative crowdsourcing for marketers, has just rolled out a totally redesigned website with a heavy focus on the creative individuals who form its global community and the human stories behind crowdsourcing projects. After months of research and testing, the company has created a responsive website in 12 different languages, allowing creative individuals from across the globe to participate in creative contests for brands and their agencies. eYeka is innovating with new profile pages, which allows undiscovered creative talents to showcase themselves globally to brands and their agencies. In addition, it will feature, whenever possible, the outcome of crowdsourcing projects, be it a successful campaign or a product launch. By doing so, eYeka answers a crucial need for feedback in creative crowdsourcing and plugs the gap for more comprehensive ROI data on crowdsourcing projects.
eYeka, the global market leader in creative crowdsourcing for marketers, launched a new website in 12 languages, providing undiscovered creative talents across the globe a venue to showcase themselves and their talents. The new homepage features real creators like Rangga and Citra from Indonesia, who managed to finance their wedding thanks to the prize money won in a crowdsourcing contest for Danone.
One of the major changes is the introduction of new profile pages which display the past and present activity of individuals, a personal description, social networks and the brands they have worked with on eYeka. Showcasing the number of contests they have won, and for which brand, now provides greater incentives for creative talents to share their profile and portfolio with peers.
On the profile page, eYeka also displays a Creative Score which reflects past interest, active engagement and success on the crowdsourcing platorm's contests. This creative score takes into consideration various elements such as submitting entries to contests, answering to Quick Questions and being chosen as a winner by eYeka's clients. The creative score has the potential to help brands source creative talents more easily for specific assignments.
Another innovation introduced by eYeka in the crowdsourcing field is the creation of the Feedback Circle, a novel way for creatives to provide their peers with feedback in non-confidential contests. When a participant's submission is being accepted by eYeka's Community Support Representatives, the participant can then browse the submissions of other contributors and give them feedback in the form of ratings (quality, originality and storytelling) as well as comments.
eYeka also adapted its website to its users' requirements by adding a contest timeline that sums up important deadlines on a single visual design above the brief. At the end of a contest, after the announcement of the winners by eYeka's clients, the contest page automatically links to a results page that sums up all important contest statistics, provides winners' quotes as well as, more importantly, feedback from the brand to all participants and to the winners. Whenever applicable, the results page will also feature the outcome of the project, be it a successful campaign or a product launch. By doing so, eYeka answers a crucial need for feedback in creative crowdsourcing and plugs the gap for more comprehensive ROI data on crowdsourcing projects.
Being responsive, eYeka’s new website can now be accessed and browsed across various mobile devices, making interaction with brands easier and approachable for creative individuals. The increasing focus on mobile and tablet access is one of many innovations that eYeka, whose mission it is to connect the world's undiscovered creative talents with brand and agencies, is introducing over the course of this year.
"We launched eYeka seven years ago with a strong belief that creativity flourishes everywhere and that brands and creative individuals could both benefit from it. Today we are proud to launch the new eYeka.com website, where creative individuals and brands can connect together, and we hope that it will help individuals across the globe express and showcase their creativity wherever and whenever they feel like it. " Renaud El Ghozi, Product Manager, eYeka
"Our focus for this new website was primarily to showcase individuals and their creativity. In the last years, eYeka has gathered a global community of over 275,000 creatives, who have participated in over 610 contest for big brands and earned more than €3,700,000 with their creativity. We want to make this connection between creative individuals and brands as easy as possible, and the new website is an important step in our product roadmap." Nicolas Borgis, VP Product, eYeka
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Rather than offer brands the conventional approach of a few familiar creative eyes to help solve important marketing & innovation challenges, eÿeka connects brands & agencies with a global community of 383,926 highly creative sets of eyes.
The community then competes to deliver the best fresh and relevant ideas in creative contests. Each individual creator brings their unique and fresh perspective to these contests enabling more & better original ideas, in just a matter of days.
By combining the collective intelligence and creative power of our global community with a strategic perspective, eyeka has become the trusted creative partner to many of world’s best loved brands such as P&G, Unilever, Coca-Cola and Nestle.