eYeka Releases App To Help Individuals Express Their Creativity On The Go
Leading crowdsourcing platform releases companion app for its most engaged members
29 OCTOBER 2014, PARIS
SummaryeYeka has launched its mobile application, available in the App Store and Google Play, to allow the platform's most active creatives to stay engaged on the go. Specifically, eYeka's application is designed to enable individuals to answer Quick Questions with texts or photos, to access briefs wherever they are, and to stay updated on new challenges and important news.
After redesigning its website with a mobile-friendly, responsive layout, eYeka is now launching its very own mobile application. The application, which is available on Apple's App Store and Google's Play Store since October, has been designed to allow the platform's most active creatives to stay engaged on the go.
Specifically, eYeka's app is designed to enable creative individuals to:
- Warm-up their creativity by answering Quick Questions with texts or photos. eYeka's Quick Question feature, also known as PULSE, is a fun online tool that allows anyone to suggest new ideas about products or marketing to brands. In a matter of hours, brand marketers collect hundreds of rich and inspiring ideas, that are either collated as visual trend boards or analyzed by eYeka’s in-house team of strategic planners to unlock additional insights.
- Access briefs and join eYeka's creative competitions wherever they are. eYeka provides members the opportunity to express their creativity and talent in video, packaging and ideation contests. The application will be facilitating their creative process by providing relevant and up-to-date content and ability to access full briefs with creative challenges from anywhere. It also allows active community members to stay updated on eYeka's new challenges and important news.
"At eYeka, we do our best to let clients tap into the creativity of our community so that their brands stay relevant. We know time is critical: in this world of ‘always-on’, customers never sleep and innovation can come from anywhere. It is only fair we provide our community with an opportunity to connect to briefs and questions whenever and wherever they want. We are happy to present the first version of eYeka's companion app. It is meant as an extension of the experience we currently provide on eYeka.com. It is available for iPhone and Android and the Windows Phone version should follow shortly." Nicolas Borgis, Vice-President Product, eYeka
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Rather than offer brands the conventional approach of a few familiar creative eyes to help solve important marketing & innovation challenges, eÿeka connects brands & agencies with a global community of 383,926 highly creative sets of eyes.
The community then competes to deliver the best fresh and relevant ideas in creative contests. Each individual creator brings their unique and fresh perspective to these contests enabling more & better original ideas, in just a matter of days.
By combining the collective intelligence and creative power of our global community with a strategic perspective, eyeka has become the trusted creative partner to many of world’s best loved brands such as P&G, Unilever, Coca-Cola and Nestle.