New Zealand Marketers Gain Access To Over 300,000 Creative Minds
Auckland-based marketing consultancy The Dept. launches eYeka on the Kiwi market
24 FEBRUARY 2015, PARIS
SummaryBy partnering with eYeka, Auckland-based marketing consultancy The Dept. is spearheading an innovative approach to marketing. Starting February 25th, marketers in New Zealand will be able to tap into eYeka's creative community to solve a diversity of marketing challenges. A launch event will take place on Wednesday 25 February at 800am at The Square at Generator, in Auckland.
By partnering with eYeka, the worldwide leader in creative crowdsourcing, marketing consultancy The Dept. is spearheading an innovative approach to marketing that generates better marketing ideas and greater audience engagement. Starting February 25th, marketers in New Zealand will be able to tap into eYeka's creative community to solve a diversity of marketing challenges, from product ideation to packaging design or video creation.
Established in 2006 in France, eYeka now is a global crowdsourcing agency with over 300,000 creative collaborators from 164 countries, and is used by many of the leading marketing organisations – over 40 of the world’s top 100 brands (*Interbrand ranking 2013). Today, eYeka already operates in Europe, Asia, Australia, America, UK and - as of Wednesday, February 25th 2015 - in New Zealand.
A launch event - to be attended by New Zealand's marketing elite - will outline the vision for the co-created future of marketing. It will take place on Wednesday 25 February at 800am at The Square at Generator, in Auckland. Anyone can follow the event on Twitter through a dedicated #eYekaNZ hashtag.
"eYeka complements, not competes, with conventional creative agencies. We have case studies of eYeka competitions yielding the key consumer insight that an agency then developed into a fully-fledged campaign. eYeka is good news for agencies as well as marketers." Trevor Moodie, Partner and Strategist, the Dept.
"As our clients worldwide can testify, there's a lot of value to be had in building an ongoing relationship with thousands of creative collaborators worldwide. It's a real win-win, not only do brands get hundreds or thousands of insightful ideas to guide their marketing, but those who might not otherwise get a chance to work with the best agencies and brands get a chance to see their work rewarded." Matthieu Jacomin, Global Business Director, eYeka
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Rather than offer brands the conventional approach of a few familiar creative eyes to help solve important marketing & innovation challenges, eÿeka connects brands & agencies with a global community of 383,926 highly creative sets of eyes.
The community then competes to deliver the best fresh and relevant ideas in creative contests. Each individual creator brings their unique and fresh perspective to these contests enabling more & better original ideas, in just a matter of days.
By combining the collective intelligence and creative power of our global community with a strategic perspective, eyeka has become the trusted creative partner to many of world’s best loved brands such as P&G, Unilever, Coca-Cola and Nestle.