Ambba Kuthiala Joins Creative Crowdsourcing Platform eYeka
Former GM of Publicis Singapore will be joining eYeka as Managing Director for Asia Pacific
03 MARCH 2015, SINGAPORE
SummaryAmbba Kuthiala, a former GM of Publicis Singapore has been leading large FMCG clients for the agency as Asia Business Director. She will be joining eYeka as of the 2nd of March as Managing Director for Asia Pacific.
As FMCG brands increased their investment in crowdsourcing by 48% in 2014 compared to 2013 (source: upcoming trend report to be released by eYeka), the leading creative crowdsourcing platform has been successfully moving towards offering more strategic services for innovation and campaign ideation as well as high-end video content creation, leveraging its community as a creative engine.
Ambba will bring over 20 years of experience in the agency business with deep specialization in FMCG, personal care and healthcare to help eYeka’s clients leverage crowdsourcing more strategically and more effectively.
She joins a string of new hires in community management and strategic planning as well as a growing network of creative directors who work with eYeka’s community to enrich its creative output.
"Joining eYeka is a very conscious and exciting choice for me as it takes consumer engagement to the next level. A new communication model that helps clients get a fresh perspective on their brands by harnessing the power of “intelligent naivety” through crowdsourcing. I am looking forward to bringing my experience of working with large clients into a hybrid space that provides exciting solutions and provides the best ROI in the rapidly changing consumer landscape." Ambba Kuthiala, Managing Director eYeka Asia Pacific
"Our trend report, soon to be released on eYeka, shows that 85% of the leading global brands have already used crowdsourcing in the last ten years. Our vision is to embed consumers’ creativity further into brand’s marketing and communication processes by making it the indispensable way to truly connect with what consumers want and to find out how to surprise them. Ambba will be paramount in helping us achieve that vision." François Pétavy, CEO, eYeka
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Rather than offer brands the conventional approach of a few familiar creative eyes to help solve important marketing & innovation challenges, eÿeka connects brands & agencies with a global community of 383,926 highly creative sets of eyes.
The community then competes to deliver the best fresh and relevant ideas in creative contests. Each individual creator brings their unique and fresh perspective to these contests enabling more & better original ideas, in just a matter of days.
By combining the collective intelligence and creative power of our global community with a strategic perspective, eyeka has become the trusted creative partner to many of world’s best loved brands such as P&G, Unilever, Coca-Cola and Nestle.