Airbnb Wants People To Film The Places They Call Home
On crowdsourcing platform eYeka, the marketplace asks filmmakers to submit videos that show people's favorite spots
03 APRIL 2015, SINGAPORE
SummaryeYeka, the leading crowdsourcing platform has launched a video contest for Airbnb, asking filmmakers to submit high quality and inspiring videos to help viewers understand how Airbnb enables travelers to feel like they belong. Submissions are open until May 3rd and the winning creators will share €20,000 of prize money.
eYeka, the leading crowdsourcing platform for marketers has launched a set of creative contests in March, including new clients like Airbnb. The trusted community marketplace for people to list, discover, and book accommodations around the world, is asking filmmakers to submit high quality videos that show local people's favorite spots. The brand is looking for films that move and inspire, helping viewers to understand how Airbnb enables travelers to feel like they belong.
"Imagine exploring a new city off the beaten track and stumbling onto gems and hideouts that the locals frequent, experiencing them through the unique lens of a local enthusiast. What amazing and unexpected surprises might you discover?"
The contest asks filmmakers to create 60-second videos that shows the interesting, unexpected little things that delight visitors with a peek into their neighbourhoods. Submissions can be made on eYeka until May 3rd 2015, and the winning creators will share four prizes for a total of €20,000 in prize money.
"We have worked with many great brands, from Coca-Cola to Shazam, but this contest is our first with an iconic brand of the sharing economy. We are proud to connect our global community of filmmakers with Airbnb, allowing them to create fresh and authentic video content about the places they call home all over the globe, and I am looking forward to being amazed again by the diversity and the talent of our community." François Pétavy, CEO, eYeka
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Rather than offer brands the conventional approach of a few familiar creative eyes to help solve important marketing & innovation challenges, eÿeka connects brands & agencies with a global community of 383,926 highly creative sets of eyes.
The community then competes to deliver the best fresh and relevant ideas in creative contests. Each individual creator brings their unique and fresh perspective to these contests enabling more & better original ideas, in just a matter of days.
By combining the collective intelligence and creative power of our global community with a strategic perspective, eyeka has become the trusted creative partner to many of world’s best loved brands such as P&G, Unilever, Coca-Cola and Nestle.