KIA Co-Creates Its New Brand Campaign With Consumers WorldwideKIA, the Korean automotive manufacturer who prides itself on its innovation culture, has invited consumers across the World to co-create its new global brand campaign by submitting their own creative take on what it means to have « the power to surprise. »
Rather than offer brands the conventional approach of a few familiar creative eyes to help solve important marketing & innovation challenges, eÿeka connects brands & agencies with a global community of 383,926 highly creative sets of eyes.
The community then competes to deliver the best fresh and relevant ideas in creative contests. Each individual creator brings their unique and fresh perspective to these contests enabling more & better original ideas, in just a matter of days.
By combining the collective intelligence and creative power of our global community with a strategic perspective, eyeka has become the trusted creative partner to many of world’s best loved brands such as P&G, Unilever, Coca-Cola and Nestle.