First Co-Creation Seminar In Asia Co-Created By Leading Agency Creative Directors, MarketersWe have come a long way since brands firstdiscovered amateurish but enthusiastic “user-generated content” on Youtube. Today over a third of the World’s biggest brands are already co-creating their campaigns and innovating new products with consumers, with a quality often said to match or even exceed that of their agencies
TAG Heuer Unveils New Link Watch With Stunning Consumer-Created Online VideosFor the re-edition of its iconic Link watch and as part of its launch plan, TAG Heuer, the Swiss Luxury Watchmaker reveals a series of online videos entirely created by consumers, celebrating the Link’s unique S shape link bracelet.
Strong US Growth Helps Drive eYeka’s Co-creation Community to 150,000 MembersWith a new member joining every 5 minutes, eYeka further consolidates its global leadership position as the largest co-creation and collaborative innovation community, spanning 150,000 creative individuals in 91 countries, servicing over 100 leading brands.
Rather than offer brands the conventional approach of a few familiar creative eyes to help solve important marketing & innovation challenges, eÿeka connects brands & agencies with a global community of 383,926 highly creative sets of eyes.
The community then competes to deliver the best fresh and relevant ideas in creative contests. Each individual creator brings their unique and fresh perspective to these contests enabling more & better original ideas, in just a matter of days.
By combining the collective intelligence and creative power of our global community with a strategic perspective, eyeka has become the trusted creative partner to many of world’s best loved brands such as P&G, Unilever, Coca-Cola and Nestle.