Big Brands Increased Investment In Crowdsourcing By Nearly 50% In 2014eYeka, the global market leader in creative crowdsourcing for marketers, has today revealed that the world’s biggest brands are increasingly using crowdsourcing. The company will release a full ‘The state of crowdsourcing in 2015’ report in early 2015.
Coca-Cola Is Asking Consumers For Refreshing Creative Advertising IdeasOn eYeka, the world's leading creative crowdsourcing platform, Coca-Cola China asks creative individuals to submit videos as well as print ads to inspire consumers a craving for Coke. The two contests offer €5,000 and €25,000 respectively, and will run until January 2015.
eYeka Releases App To Help Individuals Express Their Creativity On The GoeYeka has launched its mobile application, available in the App Store and Google Play, to allow the platform's most active creatives to stay engaged on the go. Specifically, eYeka's application is designed to enable individuals to answer Quick Questions with texts or photos, to access briefs wherever they are, and to stay updated on new challenges and important news.
Rather than offer brands the conventional approach of a few familiar creative eyes to help solve important marketing & innovation challenges, eÿeka connects brands & agencies with a global community of 383,926 highly creative sets of eyes.
The community then competes to deliver the best fresh and relevant ideas in creative contests. Each individual creator brings their unique and fresh perspective to these contests enabling more & better original ideas, in just a matter of days.
By combining the collective intelligence and creative power of our global community with a strategic perspective, eyeka has become the trusted creative partner to many of world’s best loved brands such as P&G, Unilever, Coca-Cola and Nestle.