Panasonic Co-Create With eYeka Video Creators To Promote Its VIERA 4KTVPanasonic Corporation is launching an innovative new advertising campaign for its ultra-high definition VIERA 4KTV with original videos co-created by eYeka video creators from all over the World. The best videos were chosen by WIRED magazine and PANASONIC.
Easy Mac and Nada Join A Growing List Of Brands On eYekaIn June, the global market leader in creative crowdsourcing for marketers, eYeka, has won new clients like Nada and Kraft Easy Mac. Along with existing clients like SK-II and Oral-B, for which eYeka has also launched new contests this month, these brands will crowdsource innovative ideas or branded content from the world’s most creative minds. The month of June also marked the 78,000th idea submitted to the eYeka platform.
Rather than offer brands the conventional approach of a few familiar creative eyes to help solve important marketing & innovation challenges, eÿeka connects brands & agencies with a global community of 383,926 highly creative sets of eyes.
The community then competes to deliver the best fresh and relevant ideas in creative contests. Each individual creator brings their unique and fresh perspective to these contests enabling more & better original ideas, in just a matter of days.
By combining the collective intelligence and creative power of our global community with a strategic perspective, eyeka has become the trusted creative partner to many of world’s best loved brands such as P&G, Unilever, Coca-Cola and Nestle.